Sales Manager

We are looking for a result-oriented Sales Manager to drive business development across Tamil Nadu, with Chennai as the primary base. The role will focus on building and expanding the market for our Solid Carbide Cutting Tools portfolio through distributors, industrial customers and strategic accounts.

KEY RESPONSIBILITIES

  • Develop and execute the sales plan for Tamil Nadu, with strong focus on Chennai and major industrial clusters.
  • Build, appoint and manage distributors/dealers in uncovered territories and improve productivity of existing partners.
  • Develop direct business with OEMs, Tier-1/Tier-2 automotive companies, tool rooms, mould & die manufacturers, job shops and general engineering industries.
  • Promote Solid Carbide End Mills, Carbide Drills, Micro Drills, High-Performance End Mills, Carbide Burrs/TCRB and application-specific tooling solutions.
  • Generate customer trials, support tooling selection and convert successful trials into repeat business.
  • Conduct regular customer and distributor visits, technical discussions, product demonstrations and application reviews.
  • Achieve monthly, quarterly and annual sales/order-booking targets.
  • Track distributor stock, secondary sales, outstanding payments and territory-wise business potential.
  • Monitor competitors, pricing, product launches and market developments and provide actionable market intelligence.
  • Participate in exhibitions, distributor meets, customer seminars and technical events.
  • Maintain accurate sales forecasts, visit reports, opportunity pipelines and monthly MIS for management.

TERRITORY DEVELOPMENT

  • Chennai, Sriperumbudur, Oragadam and the wider Chennai industrial belt.
  • Hosur, Coimbatore, Tiruppur, Salem, Erode, Madurai and Trichy.
  • Pondicherry and other emerging industrial clusters across Tamil Nadu.

IDEAL CANDIDATE

  • 5–10 years of sales experience in cutting tools, machine tools, industrial tooling, precision engineering or a closely related B2B industrial segment.
  • Solid experience in Solid Carbide Cutting Tools will be strongly preferred.
  • Existing relationships with cutting-tool distributors and industrial customers in Tamil Nadu will be an advantage.
  • Good understanding of machining applications, tooling selection and customer problem-solving.
  • Strong communication, negotiation, relationship-management and business-development skills.
  • Willingness to travel extensively across Tamil Nadu.
  • Proven track record of achieving and exceeding sales targets.

KEY PERFORMANCE INDICATORS (KPIs)

  • Monthly sales and order booking achievement.
  • New distributor appointments and distributor productivity.
  • New customer acquisition and customer trial conversions.
  • Territory growth and improvement in market coverage.
  • Collection discipline and credit control.
  • Growth in premium/high-performance product mix.

WHAT WE EXPECT

The successful candidate should be a market builder, not only an account caretaker. We are looking for a strong hunter with commercial drive, technical understanding and the ability to create new business from the ground up.

COMPENSATION

Competitive fixed compensation with performance-linked incentives, based on experience and demonstrated market potential.

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