Group Digital Marketing & Social Media Manager

We are looking for an experienced freelancer or consultant to support our solid
carbide cutting tools business on the Government e-Marketplace (GeM).

ROLE PURPOSE

  • Solarys Group is looking for a dynamic and result-oriented Group Digital Marketing & Social Media Manager to lead digital marketing activities across India, Malaysia and Dubai/UAE.
  •  The person will build the Group’s international digital presence, strengthen brand positioning, generate B2B leads, support sales teams, promote products and applications, and create a consistent digital identity across all three markets.
  •  This is a hands-on managerial role covering digital strategy, content, social media, lead generation, SEO, paid campaigns, website development and analytics.

GROUP DIGITAL MARKETING STRATEGY

  • Develop and execute the annual digital marketing strategy for India, Malaysia and Dubai/UAE.
  • Build a common digital marketing framework while adapting campaigns to each market.
  • Establish Solarys as a strong and credible B2B/industrial brand.
  • Develop digital strategies supporting customer acquisition, distributor development and business growth.
  • Maintain consistency in Group branding, messaging and visual identity.

SOCIAL MEDIA MANAGEMENT

  • Own the Group’s presence across LinkedIn, Instagram, Facebook, YouTube and relevant B2B platforms.
  • Develop monthly content calendars covering product launches, technical applications, customer success stories, industry trends, exhibitions, company achievements and manufacturing capabilities.
  • Build engagement with customers, OEMs, engineers, purchase teams, distributors and industry influencers.
  • Primary focus: LinkedIn and B2B digital engagement.

INTERNATIONAL B2B LEAD GENERATION

  • Generate qualified business enquiries across India, Malaysia and Dubai/UAE.
  • India: OEMs, industrial customers, distributors, dealers, engineering companies, automotive, aerospace, general engineering and tool rooms.
  • Malaysia: industrial customers, OEMs and regional distributors.
  • Dubai/UAE: UAE industrial companies, GCC customers, distributors, machine-tool and engineering companies.
  • Own the funnel: Digital Campaign > Enquiry > Lead Qualification > Sales Team > Opportunity > Order.

WEBSITE & SEO

  • Take ownership of the Group website and regional digital presence.
  • Maintain current product, application, brochure and technical information.
  • Develop SEO strategy for India, Malaysia and UAE.
  • Improve search visibility for important product and application keywords.
  • Develop technical blogs, application content and campaign landing pages.
  • Monitor website traffic and enquiry conversion.

GOOGLE & SOCIAL MEDIA ADVERTISING

  • Plan, execute and optimise Google Ads, LinkedIn Ads, Meta Ads, YouTube and remarketing campaigns.
  • Campaign objectives include B2B lead generation, product promotion, distributor recruitment, brand awareness, exhibition promotion and customer acquisition.
  • Track campaign spend, cost per lead, qualified leads, conversion rate, customer acquisition cost and ROI.

CONTENT & VIDEO MARKETING

  • Develop a technical-content engine for the Group.
  • Work with Product and Technical teams to create product videos, application demonstrations, shortform videos, technical explainers, customer testimonials, case studies, infographics and product comparison content.
  • Convert complex technical information into simple, professional and commercially attractive content.

EXHIBITION & EVENT DIGITAL MARKETING

  • Develop pre-exhibition campaigns to promote participation and generate visitor appointments.
  • Provide live social-media coverage, videos and customer/product content during exhibitions.
  • Run post-event lead nurturing and measure exhibition-related digital performance.

CRM & DIGITAL LEAD MANAGEMENT

  • Ensure every digital enquiry is captured, tracked and assigned to the appropriate sales team.
  • Coordinate with sales teams in India, Malaysia and Dubai.
  • Track lead source, lead quality, sales follow-up, opportunities, conversion and revenue.
  • Prepare monthly Digital Marketing & Sales Funnel Reports for Group Management.

MARKET-SPECIFIC DIGITAL STRATEGY

  • India: Scale, distributor network, OEM customers, industrial applications and regional opportunities.
  • Malaysia: Local industrial customers, OEMs, regional distributors and manufacturing clusters.
  • Dubai/UAE: Premium B2B positioning, UAE customers, GCC market and international distributors.

GROUP BRAND BUILDING

  • Develop Solarys into a professionally positioned international B2B brand.
  • Build consistent corporate communication, product presentation, leadership communication, digital PR, customer testimonials and thought leadership.

ANALYTICS & MANAGEMENT REPORTING

  • Prepare a monthly dashboard covering website traffic and enquiries, LinkedIn growth and engagement, social reach, qualified leads, Google/LinkedIn advertising performance, SEO, email performance, sales-funnel conversion, revenue and marketing ROI.
  • Management visibility: Marketing Spend > Leads > Qualified Leads > Opportunities > Revenue.

TEAM & AGENCY MANAGEMENT

  • Coordinate graphic designers, video editors, SEO agencies, digital advertising agencies, website developers, content writers and regional marketing teams.
  • Brief, monitor and evaluate external agencies and ensure timely delivery.

CANDIDATE PROFILE

  • Education: Bachelor’s degree in Marketing, Digital Marketing, Business, Communications or related field. MBA/PGDM preferred.
  • Experience: 5-8 years in digital marketing, preferably B2B, industrial products, manufacturing, engineering, machine tools, cutting tools, automotive or industrial distribution.
  • International-market exposure is an advantage.

REQUIRED SKILLS

LinkedIn Marketing and LinkedIn Ads; Google Ads; Meta Ads; SEO; Google Analytics; Google Search Console; website/CMS management; email marketing; CRM; lead-generation platforms; Canva/Adobe; basic video editing; content marketing; marketing analytics.

PERSONAL ATTRIBUTES

  • Proactive, commercially minded, data-driven, creative, strong communicator, execution-focused, independent, willing to travel, comfortable working with international teams and senior management.
  • Key requirement: a business-generation mindset rather than a social-media-posting mindset.

KEY SUCCESS MEASURES – FIRST 12 MONTHS

  • 0-3 months: Complete digital audit, establish Group strategy, content calendar, website/social structure and lead-tracking system.
  • 3-6 months: Increase qualified digital enquiries, establish technical content, launch campaigns in all three markets, improve LinkedIn engagement and SEO.
  • 6-12 months: Build a predictable B2B lead-generation engine, generate measurable sales opportunities, develop regional campaigns and strengthen Solarys’ international digital brand.

ROLE POSITIONING

  • Brand + Digital Presence + Content + Lead Generation + Digital Sales Funnel for the Solarys Group across India, Malaysia and Dubai/UAE.
  • Ultimate objective: DIGITAL VISIBILITY > QUALIFIED LEADS > SALES OPPORTUNITIES > REVENUE.
  • Location: Pune. Travel: Occasional travel to India, Malaysia and Dubai/UAE for exhibitions, customer activities and Group marketing initiatives.
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